Synonyms to mere rhetoric

affectation, Barnumism, Gongorism, act, acting, action, actions, activity, acts, address, affectedness, air, airs, appearance, artfulness, artifice, artificiality, attitudinizing, bearing, bedizenment, behavior, behavior pattern, behavioral norm, behavioral science, big talk, bluff, bluffing, carriage, cheating, color, coloring, command of language, comportment, conduct, convolution, culture pattern, custom, deception, delusion, demeanor, deportment, disguise, dissemblance, dissembling, dissimulation, doing, doings, euphemism, euphuism, exaggeration, expression of ideas, facade, face, fakery, faking, false air, false front, false show, falsity, fashion, feeling for words, feigning, feint, flashiness, flatulence, flatulency, folkway, form of speech, four-flushing, fraud, front, fulsomeness, garishness, gaudiness, gestures, gilt, gloss, goings-on, grace of expression, grandiloquence, grandioseness, grandiosity, guise, high-flown diction, humbug, humbuggery, hyperelegance, imposture, inflatedness, inflation, insincerity, lexiphanicism, literary style, loftiness, lugs, luridness, magniloquence, maintien, mann