window dressing, acting, adornment, affectation, anteriority, appearance, arrangement, attitudinizing, bluff, bluffing, bold front, brave face, brave front, cheating, color, color patterns, coloring, deception, decor, decoration , delusion, disguise, display, dissemblance, dissembling, dissimulation, elaboration, embellishment, emblazonment, emblazonry, embroidery, facade, face, facet, facia, fakery, faking, false air, false front, false show, falsity, feigning, feint, flourish, flower arrangement, fore, forefront, foreground, forehand, foreland, forepart, forequarter, foreside, foreword, four-flushing, fraud, front, front elevation, front man, front matter, front page, front view, frontage, frontal, frontier, frontispiece, furniture arrangement, garnish, garnishment, garniture, gilt, gloss, head, heading, humbug, humbuggery, illumination, imposture, lap, masquerade, meretriciousness, obverse, ornament, ornamentation, ostentation, outward show, playacting, pose, posing, posture, preface, prefix, pretense, pretension, pretext, priority, proscenium, put-on, representation, seeming , semblance, sham, show, simulacrum, simulation, speciousness, trim, trimming, varnish, veneer